CHALLENGE:
To accelerate growth for Oral-B Power in Spain, we needed to convince consumers that upgrading from a manual toothbrush to an Oral-B iO isn’t just a nice-to-have — it’s a game-changer for their oral health.
CONTEXT:
Bacteria in your mouth doubles every hour. That means every brushing session counts — and those two minutes can be the difference between a healthy smile and future dental problems. A deeper, smarter clean is no longer optional… it’s essential.
IDEA:
To deliver this message with credibility, warmth, and a smile people trust, we teamed up with Roberto Leal. Together, we created a series of TV and digital educational pieces that bring the concept to life:
“Your perfect clean starts with Oral-B.”
Through his familiar, friendly voice, we show consumers not just why they should upgrade, but how Oral-B iO turns everyday brushing into a professional-grade clean they can feel.
CHALLENGE:
Pilsen Callao, the beer of true friendship, wanted to close 2016 with a campaign to generate interaction between friends. The reality is that they were very distracted making plans for New Year.
CONTEXT:
At the end of each year people is expecting what their future will bring. Many prepare themselves to receive the New Year by making commitments, rituals, speculations and consulting the horoscope.
IDEA
We created an esoteric campaign for our Twitter (Now known as X) followers using a character created by the brand so that, in the style of a fortune machine, it can tell the fortune #TheBeerFortuneTeller to anyone who asks.
CHALLENGE:
Pilsen Callao, the beer of true friendship, wanted to be part of the conversation about the release of Star Wars Episode VII. The real question was how could Pilsen Callao take advantage of the premiere and be part of the conversation?
CONTEXT:
We took advantage of the hype generated around the release of the Star Wars Episode VII film in order to be part of the conversation and create a piece that, in the style of the brand, could connect with our fans.
IDEA:
We created BAR2-D2, our own beer droid and presented it to the world through a video that was very well received and desired by all groups of friends and true Star Wars fans.
