CHALLENGE:
Highlight Endesa’s ability to offer expert advice and maintain a close, personal relationship with its customers through its sales channels.
CONTEXT:
The beginning of the year is one of those moments when consumers consider switching companies in search of better deals and ways to save money for themselves and their families.
IDEA:
We created “Experts in Advice”, a new concept for Endesa’s “Your Home”, built around the idea of their offices as the go-to place for all your questions—of course, questions related to saving money. Three humorous spots that spotlight that friendly, comfortable, and comically familiar kind of service where customers drop by asking for advice about… well, pretty much anything.
CHALLENGE:
To accelerate growth for Oral-B Power in Spain, we needed to convince consumers that upgrading from a manual toothbrush to an Oral-B iO isn’t just a nice-to-have — it’s a game-changer for their oral health.
CONTEXT:
Bacteria in your mouth doubles every hour. That means every brushing session counts — and those two minutes can be the difference between a healthy smile and future dental problems. A deeper, smarter clean is no longer optional… it’s essential.
IDEA:
To deliver this message with credibility, warmth, and a smile people trust, we teamed up with Roberto Leal. Together, we created a series of TV and digital educational pieces that bring the concept to life:
“Your perfect clean starts with Oral-B.”
Through his familiar, friendly voice, we show consumers not just why they should upgrade, but how Oral-B iO turns everyday brushing into a professional-grade clean they can feel.
